Clip showcasing the RAM Gallery 2021 @ Bloodstock Open Air festival. Video created by Matt Negus, official photographer for RAM Gallery and Bloodstock’s Rock Society.
Archives: Videos
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Building the Purple Haze Guitar
A guitar to commemorate the magnitudinal life and legacy of perhaps the most popular and influential icon within Rock history, Jimi Hendrix. Marking 50 years since his passing, the Purple Haze guitar celebrates Hendrix’s phenomenal musical aptitude and stage flamboyance within a singular scintillation that dichotomises musical functionality with aesthetic prominence. Themed after Jimi’s signature Stratocaster, this creation pays homage to the classic model whilst offering a highly unique and alternative perspective of guitar innovation that exudes symbolism of monarchial qualities through its semiotic detailing and colour balancing, ultimately signifying Hendrix as the true king of Rock ‘n’ Roll.
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Building the DIO Guitar
Inspired by one of the most revered Rock and Metal figureheads and cultural engineers, Ronnie James Dio, the DIO guitar physically manifests the symbol made infamous by the man, the myth, the legend himself, in the formation of a highly individual design that when played banishes the demons he so often referenced within his lyrical suggestions, and heralds the Mal Occhio ‘the evil eye’. Framed by the eponymous rainbow, by mention of his former band, this awe-inspiring instrument commemorates the career, legacy and mythology of Dio, and represents 10 years without his presence, though ultimately honours his impact upon the world, and his on-going battle between Heaven and Hell.