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Building the Purple Haze Guitar

A guitar to commemorate the magnitudinal life and legacy of perhaps the most popular and influential icon within Rock history, Jimi Hendrix. Marking 50 years since his passing, the Purple Haze guitar celebrates Hendrix’s phenomenal musical aptitude and stage flamboyance within a singular scintillation that dichotomises musical functionality with aesthetic prominence. Themed after Jimi’s signature Stratocaster, this creation pays homage to the classic model whilst offering a highly unique and alternative perspective of guitar innovation that exudes symbolism of monarchial qualities through its semiotic detailing and colour balancing, ultimately signifying Hendrix as the true king of Rock ‘n’ Roll.


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